China's furniture industry will develop in the direction of new retail, new marketing and new services: With the rise of a new generation of consumer groups, people's lifestyle and life concept have undergone changes, furniture products have also put forward higher requirements, the choice of furniture products more pursuit of personalized and fashionable, the future of customized furniture personality, fashion, time saving, labor saving, will conquer more consumer groups. Furniture companies need to pay more attention to brand building and product design to meet the new needs of consumers for furniture products, and the furniture industry as a whole is developing in the direction of new retail, new marketing and new services.